Yellow Pages Giants Unite Amongst Bankruptcy
Yellow Pages giants Dex One and Supermedia are planning a merger they hope to complete by this July. This move is being made in an attempt to save approximately $175 million in annual operating costs,...
View ArticleHow Companies Manage Social Media
Social media has been around for close to a decade now and many businesses are still struggling to figure out the best way to use it. A recent survey by Ragans.com on social media use found that only...
View ArticleYellow Pages Advertising: Is it worth it?
Evaluating the effectiveness of your Yellow Pages advertising campaign is something every business should do on an annual basis. These campaigns still work for many companies, but their success is...
View ArticleIs Facebook’s “Local Search” the next big thing?
There are more marketing and advertising channels than ever before and many small business owners are unsure which platforms are best for targeting their customers at a local level. A recent study by...
View ArticleYellow Pages Advertising Tips
Consumers who use the Yellow Pages are beyond the point of whether or not they are going to purchase a product, and are ready to contact potential sellers. This is part of the reason that Yellow Pages...
View ArticleYahoo! vs. Yellow Pages
In December of 2012, the 49th Civil Court of Mexico City entered a non-final judgement that would require Yahoo! Inc. to pay $2.75 billion dollars in damages to Worldwide Directories and Ideas...
View ArticleLenders take control of Yellow Pages giant Hibu
Another Yellow Pages giant had been seized by its lenders. Last Thursday, British Yellow Pages company Hibu announced that it was relinquishing control to its lenders. It has been facing a massive £2.3...
View ArticleGoogle Carousel and Small Businesses
In January, Google began rolling out a new way to display local search results, often called the Local Pack. Referred to as Google Carousel, it displays a row of images at the top of search engine...
View ArticleCan the Yellow Pages Adapt to the Digital Age?
There is not a living person who can remember the days before the Yellow Pages. It is said the earliest Yellow Pages directories were printed as early as the 1880s, but this industry may be coming to a...
View ArticleFrom Trash to Treasure: The Coolest Phone Books You’ll Ever See
Every year, millions of phone books are left discarded on front porches and eventually thrown away or recycled. While it seems obvious that this wasteful process needs to stop, the end is still a...
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